About Us

We Build Brands & Business

The new next-economy combines the exclusive luxury experience with socially conscious culture.  It has never been more important to engage with customers on a new level.  High-end brands that want to retain their status and niche in the luxury market need to evolve to keep up with this growing trend.

Carefree Marketing

“Smart strategies for Sustainable Luxury Brands” Become more competitive, more coveted and serve more people


About Us

At Carefree Marketing, we provide uncommon personal attention to all of our clients to help drive the success of both best-in-class and emerging brands.  Our boutique team led by Carefree Founder Bill Gamble, has decades of experience in sustainable luxury marketing.  We are committed to helping you assess, improve and grow your client satisfaction and revenue. Carefree Marketing has long specialized in the Sustainable Luxury space serving industries including hospitality, technology and consumer product companies.  Our processes deliver results beyond traditional marketing.

Bill Gamble, Founder

Bill Gamble is a seasoned sustainable luxury industry executive who today, as a consultant, lends his management, sales and marketing experience to both established and emerging brands.  While he continues to focus heavily on the hospitality industry, he also counts any number of well-known technologies, media and consumer services companies among his clients.

A native of Milwaukee who majored in General Business at the University of Wisconsin, Bill began his career as National Sales Manager with the Marriott Corporation leading him to Marriott’s Camelback Inn in Arizona.  He then became Director of Sales & Marketing of Pointe Resorts, followed by a stint as Executive Director of Crescent Hotel Group. He enjoyed 13 years as Vice President of Sales/General Manager with Carefree Resorts, the owner of six award-winning properties.  There, he was responsible for sales, marketing and revenue management for all the resorts and for cultivating and incentivizing high-level performers.  He also helped successfully manage the company’s acquisition by Patriot American Hospitality and rebranding as Wyndham Luxury Group and Grand Bay Hotels & Resorts.

In 1999, Bill launched his own company, Carefree Marketing Inc.  His work has benefitted many prestigious resorts, golf clubs and spas, hospitality services and software companies, and media organizations.  Distinguished clients include Pebble Beach Resorts, Sea Island, Bacara, Coeur d’Alene, L’Auberge de Sedona, Destination Kohler, NAVIS, Curtco Media Labs, Robb Report, Mustang Monument Wild Horse Eco-Resort, and Pegasus. He is well-known for his networking skills and ability to source talent and Partnerships for his clients.

Bill has curated a Carefree team of industry experts to provide on-demand and customized support in wide-ranging services and strategies to ensure a optimal fit for increasing revenue and profits, new business development, enhancing marketing and communications, and forging partnerships and alliances.


Carefree Clients

Technology Clients

Consumer Clients

What are clients have to say